Why Cross-Media Tie-Ins Work: Lessons from Fallout’s Amazon Series and MTG Collaborations
MarketingMagic: The GatheringCulture

Why Cross-Media Tie-Ins Work: Lessons from Fallout’s Amazon Series and MTG Collaborations

UUnknown
2026-02-24
8 min read
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How Fallout x MTG shows cross-media tie-ins boost TCG interest and how retailers can turn media moments into revenue.

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#Marketing#Magic: The Gathering#Culture
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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2026-02-24T14:51:38.731Z